John and Connie Moore started this company in 1997 to ensure that the principles that guide their life also guide their business. We have a long-held belief that our service and advice should be rooted in our values, which are more important than any products or performance.
Today our 10 guiding principles still serve as the foundation for how we treat our clients, partners and communities.
We strongly believe that long-term relationships are more important than short-term profit. We want to work and grow with our customers, vendors and team members. That said, we also want our team members to prioritize their commitment to their families. Because success in the workplace is no substitute for success at home.